HOW TO CHOOSE A NICHE TO LAUNCH A NEW PRODUCT
Michelin’s Tweel, a non-pneumatic wheel design consisting of a rubber outer layer and a complex, shock absorbing system of spokes in polyurethane, was named “One of the Most Amazing Inventions of 2005” by Time Magazine. After invention, Michelin had to determine which market niche it would target first with Tweel. This webinar discusses how Michelin made this choice.
HOW TO MAKE STRATEGIC CHOICES, INSPIRED BY CASE STUDIES
The Caesar Group was founded in 1993 by Hans van der Kooij. The company has grown into a medium sized IT-firm in the Netherlands. It traditionally offered temporary IT labor to its clients at a low margin (also called, body shopping). In 2003, Caesar introduced a new service to take full control over IT projects of its clients at fixed budget and time (also called, time value projects). Caesar sought inspiration from case studies of other firms that offered two very different services or products. In the end, it opted for a new brand architecture and sales organization based on the Toyota-Lexus model.
BRUSSELS AIRLINES, KLM & RYANAIR
BRUSSELS AIRLINES HAS TO CHOOSE
In this webinar, we discuss the importance of making clear strategic choices. We examine the strategic choices of three airlines. We compare KLM (premium, high-quality, service) and Ryanair (low price) with Brussels Airlines. We discover Brussels Airlines is stuck-in-the-middle. The webinar includes a test that allows you to determine whether your company is stuck-in-the-middle also, just like Brussels Airlines is.
STEINWAY & SONS
HOW STEINWAY GREW WITHOUT LOSING ITS FERRARI IMAGE
Steinway was founded in 1853 in the United States by the German immigrant Henry Engelhard Steinway, and it became the Ferrari of pianos. In this webinar we discuss how Steinway managed to accomplish this.
JAGUAR, FORD & TATA
HOW FORD WRECKED JAGUAR (AND HOW TATA RESTORED IT)
Ford acquired Jaguar in 1989 for over $ 2.3 billion. Despite an investment of 50 billion dollars Ford did not succeed to make a profit with Jaguar. In 2008, Tata acquired Jaguar from Ford, by giving Jaguar more autonomy, Tata managed to turn Jaguar back into a profitable company.
ING IMPLEMENTING INSPIRE, DIVERGE, CONVERGE
A great example of ING implementing the Inspire, Diverge, Converge in their new organization structure!
TESLA: THE REVOLUTION
Tesla has managed to revolutionize a mature auto-industry. Tesla has achieved this through a carefully defined long-term strategy. In this slides, we show Tesla’s route to success.
THE HEROIC RISE OF MARVEL: FROM BANKRUPTCY TO $4 BN. ACQUISITION
In 1996 Marvel filed for bankruptcy protection under Chapter 11. In 2009 Marvel was bought by Disney for $4 Billion. In these slides, we show how Marvel managed its heroic rise.