A SOURCE OF INSPIRATION
FOR COMPANIES WITH AMBITION
Low economic growth, strong competition, disruptive change. They expose you to difficult dilemmas. Do you give a discount in order to survive a crisis if that undermines the position of your brand? Do you let short-term opportunities pass by in favor of your long-term strategy? Should you focus more on your target market or grow more aggressively outside your original niche?
This book introduces organizations that win and explains how they do so. Numerous examples strengthen your ambition to win.
HOW WINNERS MAKE CHOICES
‘From my own decision context, I recognize the key dilemmas Stefan puts forward: large volume or high price, short or long-term and (especially at Randstad) local or global. This book is to the point, applicable and compact.’
Jacques van den Broek, CEO Randstad
‘This book is a must read, because of its focus on relevant dilemmas, because it’s not full of well-known examples, and because it makes you think.’
Marion Debruyne, Dean Vlerick Business School and author of Customer Innovation
‘If you want to find the road to profit in our rapidly changing environment, read this book. A breath of fresh air for those who dare to go for Gold!’
Hans van der Kooij, CEO-Owner Caesar Groep
‘How winners make choices is a valuable book. It displays a rich collection of inspiring and accessible examples. Depth and simplicity to make complexity manageable in the face of international growth and innovation. Above all Stefan Stremersch illustrates what does (not) work. A gem of a book, which tackles tough problems in a stunning way (IDC model). Those who learn to play this game will be tomorrow's winners.’
Harry Commandeur, Professor, Erasmus University Rotterdam
‘How winners make choices is an easy and enjoyable read. The work is based on an extraordinary number of facts. Numerous short and well-selected cases beautifully illustrate the concepts. Three of the most important strategic questions for a company are clearly analyzed in an easy-to-understand way. Moreover, Stefan provides a brilliant answer to these challenges, with the IDC model he proposes. It is founded in his excellent academic work, his frequent contacts with managers and consulting experience with numerous organizations. I highly recommend this book.'
Patrick Van Kenhove, Dean of the Faculty of Economics and Business Administration, Ghent University
‘How winners make choices inspires you to critically think about the strategic choices you must make to run a successful business. Too often, short-term thinking leads to compromises to achieve short-term results. These compromises often lead to risk and failure in the long run. This book provides a critical way of thinking and hopefully encourages many managers to question their choices.’
Patrick D’Haese, Corporate Director of Awareness and Public Affair, Med El
‘In How winners make choices, Stefan Stremersch awakens European entrepreneurs. Using three dilemmas, he points to the challenges many organizations face. Volume vs. price; Short-term vs. long-term and local vs. global are dilemmas many entrepreneurs are struggling with. Based on specific and appealing examples, he inspires entrepreneurs to effectively deal with these dilemmas.’
Theo De Wolf, CEO Caesar Experts
‘You can read this book in a single session, cover-to-cover. It is captivating from beginning to end. Stremersch’ Inspire-Diverge-Converge model proves to be as ‘simple’ as it is effective.’
Hans Kolnaar, Group Director Innovation, Low & Bonar
‘How winners make choices is a book with palpable 'tension', both literally and figuratively speaking in terms of navigating inevitable but manageable tensions between the long and short term, global and local, and more, including economics and behaviors, sustainable profits, competition and cooperation, and so forth. And even when there is no single ‘right’ answer, this book offers a trove of inspiration by way of numerous ‘real world’ examples and pertinent empirical findings for a reasoned and actionable take on the important tradeoffs and dilemmas that organizations face.'
Wim A Van der Stede, Professor, London School of Economics
‘"Profit is a sign that a company is performing well," says the founder of Randstad Frits Goldschmeding. Weak profitability is a sign that the entrepreneur should take action. How winners make choices helps you take the first step with the clear and practical IDC-model. Let's get started!'
Bruno Tindemans, CEO, SYNTRA Flanders
‘"Our" economy no longer exists. There is a global economy, and its rules apply to our Belgian economy. Economic growth is reserved only for those who can adapt. Those who do, are confronted with dilemma’s: volume or price, short or long-term, local or global. There are solutions, there are tools, however they are not well understood or used enough. Prof. Stefan Stremersch changes this with How winners make choices. He initiates the debate by arguing that companies don’t make enough profits. This is a serious problem, as profits enable a company to achieve their objectives. Also from a social standpoint, profit is essential: in the end, only profitability of companies ensures our long-term prosperity.'
Kris Peeters, Deputy Prime Minister and Minister of Employment, Economy, Consumers, responsible for Foreign Trade
'A top scientist who writes a top book for practice! Stefan Stremersch earns his stripes in the international scientific arena, and at the same time writes a highly readable and informative book in which everyday questions are addressed. This book deserves to be widely read.'
Philip Hans Franses, Dean, Erasmus School of Economics
‘In this book Stefan Stremersch introduces various perspectives on how managers can successfully implement innovations in both commercial and non-commercial organizations. Managers can read this well written book within a day, and should especially focus on linking the ideas and cases to their own situation. A pleasure to read.'
Willem Verbeke, Professor, Erasmus School of Economics
‘This book by Prof. Stefan Stremersch uses a word in the title that many don’t dare to speak about anymore. Profit. However, this remains the basis of every enterprise and every future-oriented strategy. Stefan rightly argues that pursuing profits should not just be a resolution. All employees should have the courage to embrace the pursuit of profits based on the fact that it is their main asset to guarantee jobs in the long term.
The main message I read in the book is that every organization, besides inspiration, has a need for convergence. Stefan recommends organizations to make choices, and substantiates this with some striking examples of successful companies that nevertheless needed some time to reach a clear decision. Lego is one of them. Choices need to right both rationally and emotionally. “Your people should not only be rationally convinced of the right choice, but they must also commit to the objective and to each other.”
A book that is definitely worth your reading time.'
Jan Callebaut, CEO Callebaut & Co and WHY5Research
‘Nice that a book can make you again feel uncomfortable about (conscious or unconscious) choices and dilemmas of organizations. Yet also inspires you how to deal with that. Just read it!'
Marjon Vermeulen, Managing Consultant Garansys